Founded in 2018, Bharat Jan Kalyan Yojna began with a simple mission: to bridge the gap between farmers and consumers while ensuring fair prices for both. We recognized that middlemen were exploiting the system, leaving farmers underpaid and consumers overcharged.
To create a self-sustainable ecosystem where rural communities thrive through fair trade practices, affordable essential goods, and community-driven development initiatives.
To provide high-quality grocery products at affordable prices to underprivileged communities while ensuring farmers receive fair compensation for their produce.
Direct procurement from farmers
20-30% below market prices
Eco-friendly packaging
Local employment opportunities
We provide high-quality essential grocery items at prices 20-30% below market rates, ensuring that quality nutrition is accessible to all.
Stone-ground premium quality wheat flour, perfect for making rotis and chapatis. Sourced directly from farmers in Punjab.
Premium quality split pigeon peas, perfect for making dal. High protein content and sourced from farmers in Maharashtra.
Premium long-grain basmati rice with aromatic flavor. Sourced directly from farmers in Haryana and Punjab regions.
Cold-pressed mustard oil, rich in essential nutrients. Traditionally processed and sourced from farmers in Rajasthan.
Fine crystal sugar, perfect for everyday use. Sourced directly from sugarcane farmers in Uttar Pradesh.
Essential Indian spices pack including turmeric, red chili, cumin, coriander, and garam masala. Sourced from spice farmers in Kerala.
Ishwar Singh Aayujna is a dynamic entrepreneur and the visionary behind multiple ventures. He is the proud owner of Anjanaaim India Pvt. Ltd. and A2Z LLP. His flagship company, Bhopal Basseel Company, operates in the field of material import-export and is known for dealing with top-grade materials. Within just one year, the company achieved an impressive turnover and continues to grow profitably.
"Bharat Jan Kalyan Yojna is not just a name — it is a mission rooted in compassion, affordability, and upliftment. We are a fast-growing initiative dedicated to delivering high-quality grocery items at fair prices to the families who need them most — especially lower-middle-class households, farmers, and economically weaker sections across India."
Serving the local communities with dedication and commitment to provide affordable essential goods and create employment opportunities.
Our main branch serving the central Meerut area with a complete range of grocery products and community services.
Serving the western neighborhoods of Meerut with affordable grocery products and farmer connect programs.
Our eastern Meerut branch focusing on rural outreach and providing essential goods to underserved communities.
Located on the outskirts of Meerut to serve nearby villages and create a direct farmer-to-consumer connection.
Explore our gallery showcasing our work, events, and impact across rural communities in India.
Our diverse team brings together expertise from agriculture, supply chain management, rural development, and technology to create sustainable solutions for rural India.
North Zone
South Zone
East Zone
West Zone
Central Zone
Northeast Zone
Since 2018, we've been steadily expanding our reach and impact across rural India. Our mission to provide affordable groceries has touched millions of lives and created thousands of local employment opportunities.
Families benefited from affordable groceries
Savings generated for underprivileged families
Farmers directly connected to our supply chain
Rural employment opportunities created
Have questions about our initiative or want to get involved? Reach out to us through any of the channels below or fill out the contact form.
Bharat Jan Kalyan Bhawan, 123 Gandhi Road, New Delhi - 110001, India
+91 11 2345 6789 (Office Hours: 9 AM - 6 PM)
Toll-Free: 1800 123 4567
info@bharatjankalyan.org
support@bharatjankalyan.org
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